It couldn’t be easier to set a goal to refresh your PR & communications campaign or decide to appoint a PR agency for the first time. It is far harder to write a clear and precise brief.

We know from experience that many clients know inherently what they want to achieve but find it more challenging to translate that into a brief. We think that’s fair enough.

We aren’t an agency who expects you to come to us with a perfectly presented PDF. We won’t ask you to speak our language and precisely define who you are, where you want to be and the narrative that will take you there. That’s what we are here for.

Don’t get us wrong, a clear brief is the first step in spending your PR budget successfully. However, we think that it helps to approach this in partnership with a PR expert who can ask the right questions and offer some early guidance on how PR can support business goals.

If you could use an expert sounding board to help define your PR objectives please get in touch: chat@jaquespr.co.uk